Privacy Policy

Last updated: May 2026

1. About this policy

This privacy policy explains how ApexLase (“we”, “us”, “our”) collects and uses personal data when you visit apexlase.com or contact us via our enquiry form. We are committed to handling your data responsibly and in compliance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data we collect

When you submit an enquiry through our contact form, we may collect:

  • Your name
  • Your company name
  • Your email address
  • Your telephone number
  • Your UK region or location
  • Details of your application or enquiry

We do not use cookies for tracking purposes. Standard server and analytics logs may record your IP address and browser information for security and operational purposes.

3. How we use your data

We use the information you provide solely to:

  • Respond to your product enquiry or request for information
  • Provide quotations or arrange demonstrations where requested
  • Follow up on your enquiry where this is relevant and proportionate

The lawful basis for this processing is our legitimate interest in responding to business enquiries, and where applicable, steps taken at your request prior to entering a contract.

4. Data sharing

We do not sell, rent, or share your personal data with third parties for marketing purposes. Your data may be processed by third-party email service providers acting as data processors on our behalf, subject to appropriate data processing agreements.

5. Data retention

We retain enquiry data for as long as it is necessary to manage the enquiry relationship and for a reasonable period thereafter, consistent with our legitimate business interests and applicable legal requirements. If you wish to request deletion of your data, please contact us.

6. Your rights

Under UK GDPR, you have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data in certain circumstances
  • Object to or restrict certain processing
  • Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

7. Contact

To exercise your rights or with any data protection queries, please contact us at: sales@apexlase.com